Episodes / Ep. 3
EPISODE 3 May 24, 2026 43 min

Logitech's Award-Winning AI Share of Voice, Mastering Agentic Commerce with Typesense

agentic commerce e-commerce search AI visibility composable architecture Logitech Typesense MCP

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The Three Tracks of Agentic Commerce

Commerce in LLMs, brand-owned agents, and agent buyers.

1:36

The Three Tracks of Agentic Commerce

Deepa Shekhar, Director of E-commerce Technologies, Logitech

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How agents are reshaping ecommerce. Deepa Shekhar of Logitech and Jason Bosco of Typesense on the three tracks of agentic commerce and the retrieval stack underneath.

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Deepa Shekhar

Deepa Shekhar

Director of E-commerce Technologies @ Logitech

Deepa is Director of E-commerce Technologies at Logitech, where she leads the transformation of the company's global digital commerce platform. Her shift to composable architecture and high-performance experiences materially improved conversion and scalability on Logitech.com, and contributed to the site being named PCMag Reader's Choice 2025 Best Manufacturer Online Store and Logitech earning the "Growth Engine" award in Semrush's inaugural 2025 AI Visibility Awards for Consumer Electronics, measured across thousands of real prompts in ChatGPT and Google AI Mode. She is now focused on the next wave — agentic commerce — where she has outlined the three tracks reshaping how people discover, evaluate, and buy products.

Jason Bosco

Jason Bosco

CEO and Co-founder @ Typesense

Jason is the CEO and co-founder of Typesense, the open-source search engine that powers more than 10 billion searches per month on Typesense Cloud, with 25,000+ GitHub stars and 25M+ Docker pulls. Built as a single C++ binary delivering lightning-fast search across large datasets, Typesense is the open-source alternative to Algolia and Pinecone — and is revenue-focused, not VC-backed. Before Typesense, Jason was VP of Engineering at Dollar Shave Club and VP of Technology at Verishop, so he has lived the e-commerce journey from multiple sides. He has a strong point of view on why the search and retrieval layer is the most underestimated part of the agentic commerce stack.

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